The Icon 4×4 unveiled its latest project at SEMA 2022, and it’s nothing but a “abandoned” 1971 Mercedes 300 SEL with original rickety paint, upgraded chassis, re-upholstered interior, and an American V8 under the hood.
Visually, the Icon’s 300 SEL doesn’t try to hide its age, retaining its exterior along with polished stainless steel and chrome accents. The standout feature is the lowered chassis and EVOD 18-inch one-piece aluminum wheels in performance wide tires designed after the original wheels. The lights incorporate the LED technology behind the original kits.
Inside, wood trim has been restored and the seats are upholstered in premium leather. Icon has added bits and pieces of modern equipment like heated front seats and a new HVAC system. The sound system has been upgraded with caution, featuring two-way speakers, a dual subwoofer and a subwoofer. There’s also Bluetooth connectivity though don’t expect any fancy screens that would ruin the classic look.
The old Mercedes was equipped with a 6.2-liter LS9 Supercharged V8, which sends power to the rear axle through a manual transmission 4L85E automatic transmission. The struts have been fully upgraded with a custom full body frame by Art Morrison, meaning this Benz chassis is no longer standardized, a new set of adjustable coils, modern electric racks and gear steering, and Brembo brakes featuring Hydratech power assistance.
Speaking about this particular design, Icon founder Jonathan Ward said: “Modern elements, such as the powerful new engine and updated audio system, are all incorporated into the original car design in an immaculate manner, resulting in a striking classic look. Ready to perform in friendly conditions Modern driving.
Icon’s newest restaurants will be on display at the SEMA Show in Las Vegas between November 1-4. According to the tuner, the starting price for the abandoned Icon 4×4 commission is $450,000.
